The foundation of our coaching and community-based work is a comprehensive suite of information services delivered under our Quids in! brand. These materials are designed to reach people at scale, providing clear, practical guidance that helps individuals take immediate steps to improve their financial situation.
We recognise that many people want to help themselves but are held back by a lack of accessible, relevant information. Quids in! bridges that gap. We translate complex systems into simple, actionable guidance that people can trust and use in their everyday lives. Our information services are structured to meet people where they are: offering interactive tools, digital content, and printed materials that reinforce key messages and support sustained behaviour change.
We recognise that many people want to help themselves but are held back by a lack of accessible, relevant information. Quids in! bridges that gap. We translate complex systems into simple, actionable guidance that people can trust and use in their everyday lives. Our information services are structured to meet people where they are: offering interactive tools, digital content, and printed materials that reinforce key messages and support sustained behaviour change.
- Interactive
Our interactive tools provide personalised guidance based on an individual’s circumstances. By inputting a few personal details, users receive personalised information and suggested actions to improve their financial position. These tools include our Money Health-Check, Benefits Calculator, and Budget Planner. Each is designed to help people identify opportunities, prioritise actions, and build confidence in managing their money.
- Digital
Our digital services extend our reach and maintain ongoing engagement specifically with low-income users. Through Quids in! Readers Club emails, we provide regular, relevant updates on managing the cost of living, accessing support, and making informed financial decisions. This channel allows us to build a trusted relationship with our audience over time—supporting people with timely information that reflects changing circumstances, policy developments, and seasonal pressures - Print
Printed materials remain a vital part of our offer, particularly for individuals who are less digitally engaged or who benefit from having information readily available at home. Our guides, including our Budget Planner, Universal Credit guide, and resources on food and managing bills, are designed to be kept and referred to over time. They provide practical tips, step-by-step guidance, and reassurance, helping people stay on top of their finances over the long term.
Enabling People to Help Themselves
Quids in! is built on a simple principle: When people know what is available and understand their options, they are better able to act. Our information services focus on increasing income, reducing essential costs, managing bills, and building longer-term financial resilience.
Whether accessed independently or alongside coaching, these resources empower individuals to take control of their finances at their own pace. They are particularly effective for people who may not engage with traditional advice services but are open to clear, practical guidance.
Whether accessed independently or alongside coaching, these resources empower individuals to take control of their finances at their own pace. They are particularly effective for people who may not engage with traditional advice services but are open to clear, practical guidance.
Consistent, Trusted Guidance
All Quids in! content is developed by experienced publishers and practitioners, grounded in the realities of financial hardship. We focus on clarity, accuracy, and relevance. ensuring that information is easy to understand, culturally appropriate, and accessible to people with varying levels of confidence, literacy, and digital skills.
Our approach ensures that individuals receive consistent messages across all channels, reinforcing key actions and supporting lasting change. We continue to develop ways to provide customised, interactive information. At a time when so many people feel left in the dark, Quids in! shines a light on the ways people can take control of their finances.
Our approach ensures that individuals receive consistent messages across all channels, reinforcing key actions and supporting lasting change. We continue to develop ways to provide customised, interactive information. At a time when so many people feel left in the dark, Quids in! shines a light on the ways people can take control of their finances.
